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David Beckham earns £38.5m from World Cup ad deals

David Beckham received £38.5m from dividend payments related to World Cup advertising through his stake in DRJB Holdings.

David Beckham earns £38.5m from World Cup ad deals
AI Generated | MinuteBrief Team

David Beckham earned approximately £38.5 million from dividends linked to the strong performance of his sports, fashion, and media business, DRJB Holdings. The company reported an almost £50 million profit in 2025, up 46% from the previous year, with revenue rising from £72.2 million to £84 million.

This growth was supported by major advertising partnerships around the 2026 Men’s Football World Cup, including deals with Bank of America, McDonald’s, Verizon, and PepsiCo’s Lay’s.

DRJB paid shareholders £38.9 million in dividends, followed by a £46.6 million special payment after the financial year. Beckham, who owns nearly half of the company, received an estimated £38.5 million from these distributions.

His commercial ventures also expanded through partnerships with Hugo Boss, Adidas, and Safilo, alongside growth in his health-supplements business. These results highlight the scale of Beckham’s global brand across sport, fashion, advertising, and entertainment.

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