E-commerce platforms must resolve complaints within a month: govt rules

In Brief

1. E-commerce platforms must resolve complaints within 30 days.
2. Sellers must display the original price along with discounts.
3. Rules will be effective from January 1, 2027.
4. New guidelines aim to improve consumer protection in online shopping.

The government has introduced amended rules for e-commerce platforms aimed at enhancing consumer rights. According to the new regulations, e-commerce companies are required to settle consumer complaints within 30 days. This move intends to ensure faster resolution of issues faced by buyers on online marketplaces.

In addition, when announcing discounts, sellers must display the original or old price of the goods alongside the discounted price. This measure is designed to provide transparency and help customers make informed decisions regarding deals and offers.

The updated rules will come into effect from January 1, 2027. Authorities believe these guidelines will strengthen consumer protection measures and bring greater accountability to e-commerce platforms operating across India.

The government’s directive is part of a broader initiative to regulate the online shopping ecosystem and safeguard buyers from misleading promotions and unresolved grievances.