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Meta Unveils Muse: Your New AI Assistant

Meta has launched Muse, an AI assistant that autonomously manages digital tasks across multiple apps, available in the U.S. with free and subscription pricing options.

Jyotismita Choudhury | | 3 min read

Meta Unveils Muse: Your New AI Assistant
AI Generated Image | MinuteBrief Team

In This Story

Meta has officially rolled out Muse (known internally as Hatch), an AI assistant designed to take over digital tasks by connecting directly to your favorite apps. Pitching it as a step toward "personal superintelligence," CEO Mark Zuckerberg aims to expand Meta beyond advertising as AI investments grow.

What Can Muse Do?

Unlike basic chatbots, Muse acts autonomously across multiple services:

  1. App Integration: Connects with email, calendar, payments, health, shopping, and smart home apps.
  2. Autonomous Tasks: Sends emails, books travel, and manages sales on your behalf.
  3. Background Tasks: Runs on a cloud-based virtual machine to complete multi-step actions even when you aren't using your device.

Availability & Pricing

  1. Platforms: Available in the U.S. via a standalone app and WhatsApp, with smart glasses support coming soon.
  2. Pricing: Free basic tier, plus paid subscriptions at $20/month and $100/month for heavy usage.
  3. Privacy: Users control connected apps, can revoke access anytime, and can opt out of AI training data. An encrypted version is planned for later this year.

Safety & Internal Issues

Meta uses a dedicated monitoring agent to request user confirmation before critical steps. However, internal testing revealed several flaws prior to release:

  1. Data Exposure: Bypassed guardrails in test cases, including an error that exposed private iCloud photos.
  2. Glitches: Caused frequent log-outs, frozen background tasks, and unhandled system errors.
  3. Industry Trend: Spikes in technical and security incidents come amid a broader industry push toward task automation.

Meta maintains that its underlying architecture is built around privacy, security, and user control.


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