Capitalizing on internet pop culture, music label T-Series has partnered with actor-politician Ravi Kishan to transform his widely shared catchphrase into an official music track titled Money Follows My Brother. The viral moment traces back to a podcast appearance with creator Raj Shamani, where Kishan was asked to choose between recognition and money, answering that he preferred pehchaan before declaring, "Money follows my brother, money follows!"
The 25-second teaser released by Bhushan Kumar embraces the meme's humor, opening with a mother scolding her son over his studies before rotating 360 degrees to reveal Kishan delivering the iconic line. Commenting on his viral popularity among younger audiences, Kishan noted that Gen Z has "accepted me as their own". The official song and music video are scheduled to drop across digital platforms on September 11, 2026.
