In Brief:
- Offers for Toxic's post-theatrical streaming rights across all languages have dropped to approximately ₹30 crore.
- Prior to release, the producers rejected a ₹150 crore OTT deal while holding out for over ₹200 crore.
- Streaming platform ZEE5 has reportedly submitted the highest offer currently on the table.
- The makers are considering releasing a newly edited cut for digital streaming to negotiate a higher valuation.
The makers of the Yash-starrer Toxic: A Fairy Tale for Grown-Ups are reportedly facing major commercial challenges in securing a post-theatrical streaming buyer after the high-budget period action drama underperformed at the box office. Prior to its theatrical release, the production team turned down a pre-release OTT offer of ₹150 crore in pursuit of a deal exceeding ₹200 crore, anticipating strong cinema turnouts. However, following poor word-of-mouth and a sharp decline in theatrical collections, digital platforms have drastically revised their valuations downward, with current bids dropping to around ₹30 crore across all language rights. While ZEE5 has reportedly placed the leading bid thus far, no streaming deal has been officially confirmed. To mitigate potential financial losses, the filmmakers are contemplating a re-edited digital version tailored for streaming audiences in an effort to fetch a higher valuation.
